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Interesting article by former Clinton pollster Mark Penn here.
His point in short: both Kerry and Bush have it exactly wrong. Their initial wave of ads are designed to reinforce their respective strengths, when they should be focused on shoring up their weaknesses.
Edgewise is a group weblog published by Christian Crumlish (xian for short), and written by xian, Cecil Vortex, David Kolodney, Briggs Nisbet, Boris Khadinov, and a number of visiting contributors from time to time.
Topics may include but are not limited to politics, the world, society, the media, government, the economy, attention, war, peace, love, and understanding.